Targeting

I learned about marketing from Ford Motor Company's Explorer advertisements. I learned about focus groups, about how marketers follow who buys what, and attempt to get people to buy what they are selling. So it is only natural that I try to apply that to politics. It is amazing, considering that the vast majority of all elective races are local, how little controlled work has been done on what works in local elections. There is conventional wisdom, but relatively little science to sustain those conventions.

My plan is my desire tempered by budget. My plan is simple and focused, because I have figured out that people are not going to spend significant time on this, the last name in the last race on the ballot.